Web Design
So you want a website. Good idea. Whether you have a retail outlet, sell your
services, or play a guitar and sing for your supper, a website will help you get
exposure and network with customers and associates.
Now what?
Your neighbor's kid makes websites. A week of Pepsi and Cheetos later, maybe he
hits a homerun, or maybe he just goes and plays baseball.
Expertise counts. Professionalism counts. Business experience counts. A website
is not just a picture on a computer screen.
Your website is a key part of your marketing.
You need well-defined objectives and clarity of message.
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Your Objectives
Who is your target audience, what information are they seeking, and what do
you do better than anyone else? These are your starting questions.
Your content,
text, keywords and structure will be natural products of answering these questions.
Feature your strengths: 24 hour service, rapid installation, competitive pricing.
What do you do best?
Logos, gimmicks, really cool stuff, are only actually useful to the extent that
such effectively conveys meaningful information to your website visitor. Don't
distract - less is more.
Retail Outlet? Then be sure to include a location map, a picture of your
store front, hours of operation, and complete contact information, address, phone
numbers, and email.
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